Flare products were designed with simplicity in mind. You will be able to create your first Flash (SWF) animation in minutes. You can either load a completed template that already looks and works the way you want or create a new movie by following a natural creative process. In the most simplest of terms, you create a scene or screen, add text images or other object to the scene, and then add one or more effects to the objects. At any time, you can preview your animation. If it isn't exactly what you want, modify a few objects or effects properties and preview it again.

This visual design process allows you to build up an animation one step at a time in a very quick manner. All the complex math, object creation and layering is computed for you. Movement, scale, opacity, rotation exploding text and many other effects are added with a few simple mouse clicks.

FlareWorks is a complete interactive Flash animation development package to easily create simple or complex Flash(SWF) movies and Flare(FLR) templates.

FlareExpress makes animations by loading and modifying an existing Flare template rather than creating a Flash(SWF) animation from scratch. Hundreds of Flare templates are already available from iMB and many FlareWorks developers.

Flare SWFlets simplify the production process even more.  SWFlets are software tools designed to make Flash movies for a specific task such as a standalone text effect, rotating ad banners, or the sequencing of images into an animated clip.  The simplier the purpose, the easier and faster is the development.